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Internet in Russia and Ukraine - Part 1. General Information and Statistics
The non-US and non-English Web segments have been boosted by a growing trend towards PC penetration and cheaper Internet access in the last couple of years. The US share of the global population online, once above ninety percent, is now under a quarter, while the number of Internet users who do not speak English at all continues to grow.
The Asia-Pacific region remains a key contributor to the increase in the number of non-English speakers on the Web, but the Russian Internet, aka Runet, demonstrates the accelerated pace of development as well.
The Russian language on the Web was represented by 2.7 percent in March 2003, said Global Reach http://www.global-reach.biz/globstats/index.php3, a consultancy that tracks non-English online populations. The share is quite minor, compared to English with its 35.2 percent. However, the growth rate of Runet is far more exciting; the Russian Internet audience has tripled over the last two years, registering a 40 percent increase annually. The February 2003 Report by SpyLOG http://gs.spylog.ru/interesting.phtmlid=51%20 indicates that the total users who surf the Russian portion of the Internet have reached about 15 million, 60 percent of whom live in Russia and seven percent in Ukraine. Moscow and St.-Petersburg account for 53 percent of the total Internet users in Russia. Similarly, the Ukrainian Internet surveys reveal that the vast majority 70 percent of Ukrainian users live in Kiev, Odessa, Dnepropetrovsk, Kharkov and Donetsk, according to freenet.kiev.ua and mct.kiev.ua as quoted in Kyiv Post Business March 20, 2003.
The Ukrainian user base grows as fast as its Russian counterpart. The total Internet users in Ukraine reached 2.5 million by year-end 2002, a 150 percent increase in a year, said the head of the Ukrainian State Committee for Communications and Information Technologies http://mignews.com.ua/events/ukraine/73927.html. Independent marketers confirm the recent trends on the Ukrainian Internet, or Uanet for short. For example, eRus.ru http://www.e-rus.ru/news/2003/03/251511_3939.shtml quoted GfK-USM, a marketing company, as stating that the regular Internet users in Ukraine accounted for 6.4 percent of the total population 3.1 million of 48.4 million in February 2003, and the number of the users who purchased products or services through the Internet was doubled when compared to February 2002.
Internet Access and Prices
Dial-up connection is the most common way of accessing the Internet in both Russia and Ukraine. The Ukrainian dial-up users, for example, pay $0.1 to $2.0 an hour for Internet access, depending on an ISP, time of day and availability of callback services. The monthly charge for unmetered access in Kiev currently ranges from about $4 midnight to 9.00 a.m. with no callback support to about $40 24-hour access via callback service. The callback service in Kiev will save you about $0.4/hour, an additional fee charged by Ukrtelecom for connection to the local telephone line.
The broadband access is rather expensive, ranging from $40/month IDSN, 64 K/s, 1 GB monthly data transfer to $300/month dedicated line, 64-128 K/s, unlimited transfer with a set-up fee of $200 to 300, plus some hidden charges that are quite common for the local providers. Thus, only corporate clients can enjoy the privilege of broadband subscription.
What Users are Searching for
Like Internet users worldwide, the majority of Russian and Ukrainian surfers search the Web for information. A Yandex poll http://www.yandex.ru/polling/9.html shows that about 24 percent searchers use the Web for easy reference and over 15 percent use it as a research tool. A further 12 percent of those polled said the Internet was a news source for them while only 14 percent preferred online entertainment services. An increase in personal consumption in Russia and Ukraine has made a positive impact on the regional Internet. Russians and Ukrainian are increasingly relying on the Internet in order to evaluate products or services before they make their final decision to buy, whether online or offline. Currently, about 1200 online shops are listed in Magazin.ru, the largest Russian e-commerce catalogue, while CNews.ru http://www.cnews.ru/reviews/online/ reported last year that the total number of operational online shops in Runet was 500 at the beginning of 2002. The most e-shops are online outlets of bricks-and-mortar businesses, but some "pure" online stores have opened their virtual doors as well. Most notable are bookstores such as Ozon, Biblio Globus and Books in Russia, and Bookshop, AzBooKa and Bambook in Ukraine. Despite a certain lack of high-quality online offerings in Runet and Uanet, surprisingly few Western sites offer the products and services that need no customs clearance. For example, web hosting fees in Ukraine are about two to eight times higher than those somewhere in the United States, but the service providers abroad seem to be in no hurry to enter the local market. This is also true for e-books, especially on programming and computing.
Spam and Spamdexing
Despite spam is still flourishing on the Russian Web, unsolicited email messages in Runet are far less aggressive than the email marketing campaigns in the US, when a news subscriber may receive bundles of advert mailings that are vaguely associated with his/her initial subscription.
The more pressing issue for both users and search engines is spamdexing, i.e. unfair tricks aimed at attaining high rankings in search engines. Searching Runet for a particular key phrase can give you dozens of mirrors and doorways. Some successful SE optimizers in Russia and Ukraine openly advertise that their promotion techniques are solely based on building doorways or cloaking, which currently seems unwise on the global Internet.
The top Russian search engines fight against spam in much as the most popular search engines do worldwide. For example, Yandex and Rambler penalize websites for using unfair tricks and encourage Runet users to report search engine spam. Many professional programmers and webmasters also voice their concerns about spamdexing. Articles by A. Shkondin at ClubPro.spb.ru http://clubpro.spb.ru/ provide some classic examples of how spammers play games with the Russian search engines and Internet surfers.
Is Your Website’s Copy Up to the Mark
The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. If you have already invested either time or money or both in your website you should carefully scrutinize the written words on your pages to see if they can really deliver a return on your investment. Here are five important questions to ask to when making a review of your website’s copy.
Link Popularity for a Successful Website: How Not to Go About Getting It
A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content.
Getting The Big Picture Series: Part 4-"Enter The Web"
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Have You Got Your Ear To The Ground Or Your Head In The Sand
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Thinking About Changing to a New Web Hosting Company 5 Steps to Plan Ahead for the Move
Perhaps your web hosting company has a technical support group that never answers their email, or their control panel is difficult to use. Maybe your website has been having more downtime than uptime. Whatever the reason you are thinking of switching hosts, make sure you have your ducks in a row before making the move.
The Technical Stuff
including how to build a fantastic website, all the elements you need to consider and how to make it work with little or notechnical abilities.
Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components.
Here is some information about satellite TV.
Elements of Web Hosting
When you first start out trying to get a site on the Internet everything seems so confusing. Obtuse acronyms flow freely through the Beginner Friendly information sites and definitions can be hard to come across. The main reason for this is that the Internet and the process of getting a website online is really very simple, and once people get past the first stumbling steps they rarely remember the difficulty they once had, which leads to them being unable to understand the next wave of dot com newbies.
How to understand the Domain Name System
Internet in Russia and Ukraine - Part 1. General Information and Statistics
How to Select a Web Site Host
So, you know how to create HTML files web pages and want to start a website. You have a domain name but dont know where to store the files web host. You find countless web hosting companies offering a wide range of products but you cant make heads or tails of all the features to decide which plan is right for you.
Top Five Questions to Ask Your Web Hosting Company
Each day many new and existing webmasters either launch a new web site for the first time, or transfer their web site to a new web hosting provider. In preparation for this important process, there are five important questions that should be asked prior to signing on with a new web hosting company.
1-800-Get-Rich Can Toll Free 800 Number Domains Pay Off
The toll free number 1-800-Get-Rich belongs to the Resorts Casino Hotel in Atlantic City. Perfect vanity number for a casino, right Well apparently not. Their website shows the actual numbers, 1-800-438-7424 for the marketing department of Resorts Atlantic City. Those NUMBERS are nowhere near as memorable as is the mnemonic device of letters representing those numbers on the telephone keypad. It makes you wonder, did the casino have bad luck no pun intended or receive bad publicity for their 800-Get-Rich phone number
Effectiveness of Web Hosting Directories WHDs
John is very happy today, for the first time in his life he has created his very own website. Now he is looking for a web host so that he can put his identity on the net. Casually he asks his friend Mac about it. Mac tells him that web-hosting directories are the best place to look for a web host. Getting curious John then asks Mac what exactly a Web Hosting Directory is. Mac responds that web hosting directories are a web hosting marketplace where prospective hosts list their products, plans, prices and other important information so that according to their requirements, customers can choose a suitable plan. Along with the details, it also contains web hosts’ rankings. John is now extremely happy as his dream is finally going to come to fruition.Like John, there are many beginners who are in search of a reliable web host and come across web hosting directories. Here a new question arises: Are these web hosting directories really trustworthy sources for novices like John !
Cheap Web Hosting - When Cheaper is Better
Anyone who has ever shopped for web hosting knows that you can spend anywhere from nothing up to several hundred dollars to host your web site. So what’s the difference Well often times if you’re talking about typical shared web hosting in the $6 to $20 range – nothing. That’s right – nothing! Nothing that is, except good old fashioned marketing and hype!
When Working From Home...
A home-based business has a lot of advantages over the traditional 9-5 office system, and most web hosting businesses seem to be run out of an home office. However, working from home could mean that you might lose the structure and schedule of a normal office environment. We collected a few tips and tricks to keep you on track.
The Benefits Of Having a Country Top Level Domain TLD Name
Most new websites tend to look for a domain name with a .com or .net tld Top Level Domain. They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific tld.
What makes a good Web Hosting Provider!
When building your website and getting it hosted online, you want your site to be up and running on the World Wide Web 24/7 without any hitches so that it is making you money all the time and all you have to worry about then is getting visitors to your site, doing seo, getting repeat visitors, maximizing your sites revenue, etc. You don’t want to have to worry about your web hosting and it’s stability.
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