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Link Popularity for a Successful Website: How Not to Go About Getting It
A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content.
This is the way it should be. We all want our web browsing experience to be smooth and pleasant. We dont want to get frustrated by stumbling over irrelevant content while following links between sites. On the other hand, webmasters all want more traffic to their sites, and get frustrated when they dont get it. There are two types of benefits from having many links to your website:
- Get improved ranking by the search engines - if you are popular, you are probably worth a visit
- People not just search bots actually follow the links and find your site!
If done properly, link popularity improvement is an extremely important strategy to make your website successful. Broadly speaking, you can achieve this in a number of ways:
All these methods involve work, in varying amounts. Method #2. costs you money, the rest may be essentially no-cost. Method #4. will probably not contribute to search engine ranking, but may give you droves of targeted visitors.
The problem with method #1. is that its tedious. But you can get software that may automate it by helping you find link partners and manage your link collection. I am aware of these software tools:
ARELIS I have tested this tool, and it seems very promising. It goes out and searches for link exchange partners according to different search methods which you specify. For me, looking for incoming links at sites similar to my own gave the best results. The program then quickly returned many relevant sites. Next, it helps you contact webmasters and keeps the link collection neatly organized. It also creates the link pages.
Zeus A bit similar to ARELIS, but I find it much clumsier. The only way it can search for link candidate sites is thru a list of 100+ search phrases. In my hands, this method produced very low- quality results. At the time of writing, I am trying to get a refund from the company that sells Zeus. They seem very reluctant to honour their money-back guarantee. Buyer beware!
Links Manager This program does not go out and search for link partner sites; it only handles swap requests and organizes the link collection. I have not tested it myself.
When building a link swap strategy, note that the search engines are getting increasingly sophisticated in judging the quality of your links. Some things to remember:
If you follow these guidelines, I believe link swap can still be an important strategy for building a successful web presence.
Conclusion: Link popularity improvement, if you do it the proper way, is still of enormous importance for a successful website. But if done the wrong way, it may backfire. If you want to try the classic link swap method, I recommend using ARELIS www.axandra.com to make it less tedious.
Ten Steps To A Well Optimized Website - Step 5: Internal Linking
Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website’s internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases.
Handling Your Email Addresses
--Company Email Addresses--
Which DirecTV Hardware Setup Is Best
The right DirecTV setup depends on your fancy and your location. Most people will be perfectly served by the multi-room systems promoted by RapidSatellite right now. All the necessary satellite equipment for up to 5 rooms, plus the installation and even a DVD player is yours for FREE.
Here is some information about satellite TV.
Top 7 Small Business Sites for 2005
If you want to start a business in 2005, and start making money almost immediately, the sites listed below are some of the best I have found. Ive chosen each site because it is absolutely outstanding in providing the tools you need to get started, as well as taking you through the steps you need to get started immediately.
Avoiding the Spam Trap: Get Your Message Delivered!
Your message is not being delivered
10 Tips To Build, Manage And Profit From An E-Commerce Website
Just because youve built your e-commerce website doesnt mean the customers will begin to come. You need to bring in the visitors, showcase your products, convince them to buy, and bring them back yet again to make any significant gains.
10 helpful tips to follow when switching web hosts
Youve made your decision to move from your website from your current web host to a new web host. The following tips will help you make the transition easier and make you aware of some potential pitfalls to avoid.
The Benefits Of Having a Country Top Level Domain TLD Name
Most new websites tend to look for a domain name with a .com or .net tld Top Level Domain. They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific tld.
Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components.
Create Powerful Joint Ventures Step by Step
Figure out what you are passionate about and make it your business.
The Top 15 Essential Ingredients of Every WINDOWS HOSTING Plan Package
First things First. Why would you like to have Windows Based Hosting when there are Linux packages for cheaper ratesThe answer is – it depends onwhat application you are looking to use for your hosting. Consider the tools and scripting languages you plan to use – if you use PHP, Perl or MySQL, Linux is the way forward. If apps are Microsoft-specific, then Windows is what you need.Clear…
The Technical Stuff
including how to build a fantastic website, all the elements you need to consider and how to make it work with little or notechnical abilities.
Effective Search Engine Use
The Internet is a wonderful place full of resources that can be really helpful for us.
We All Wish That Our Children have Good Virtues, but... Are We Setting A Good Example Ourselves
We all wish that our children should not smoke or drink, should not speak lies, should not steal, should not have a violent nature, etc... but are we setting a good example ourselves
In Search of Webhosting: First Understand the Industry
In search of a webhosting company for personal or small business purposes We advise you to take a look at this article to understand the hosting industry and study its dynamics to know what to look for before you make your choice.
Get Paid to Read Email Tips & Tricks - 9 Simple Steps
As we know get paid to read email is one way to develop income stream and perhaps to start your own business on the net with a little hard work. If youre really serious in this arena, it can return you good bucks. Sex sites are not the only ones that can pull in $5000 a week using the power of instant access! I mean not sex sites can make money. Here 9 steps article about Get Paid to Read Email tips & tricks from me who not a “guru”, but Ill show you ideas and efficiency way that will rock your Get Paid to Read Email world.
Is Your Website’s Copy Up to the Mark
The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. If you have already invested either time or money or both in your website you should carefully scrutinize the written words on your pages to see if they can really deliver a return on your investment. Here are five important questions to ask to when making a review of your website’s copy.
Dish Network Satellite Accessories: Universal Remote Control
Are you an owner of satellite dish system If yes, I am sure that you will be interested in getting some dish network accessories. Dish network satellite accessories are great to go along with your satellite TV system -- satellite dish, television and satellite receivers.
10 Great Search Engine Optimization Tools for Your Online Success
The Internet promotion of every company is related to the search engine positioning of the site. The positioning is important for your books, products and services to be easily found online.
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