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Overcoming The Fear Factor In Online Sales
No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Shoppers today see so many offers, so many sales pitches that they are trained to be skeptical about many products.
This is even more the case when selling over the internet because many of your potential customers do not know you. In the offline word they could walk into your store and talk to you, online you are just another person fighting to take their money.
It is proven that if you alleviate the fear associated with making a first time purchase your initial sales will increase by 10% and these customers are more likely to purchase from you in the future. Why Because you stand behind your product and they know if they are unhappy you will give them a full refund!
If you are confident in your product, show it to your customers by offering a strong guarantee that removes the risk associated with the purchase. If you can offer a lifetime no hassles, zero questions asked guarantee do so! I know you think this sounds risky, but it really is not.
How do I know this I did an extensive test with very similar products offering different lengths of money back guarantees. I was surprised when I found out the longer the guarantee the less returns I received.
Having a short guarantee makes the customer rush through using your product, so if they are unhappy they can return it within the allotted time period. With a longer guarantee they can use your product at their own pace which will allow them to see the great results of owning your product.
So what is the absolute shortest guarantee I would offer Well 30 days is too short, the bare minimum I would say is 90 days, but remember the longer the better!
Are you still scared about offering the longer guarantee Shame on you! Not really, that is a valid concern. In general most customers use the guarantee as an additional reason to buy your product; it makes them feel safe and secure. Unless they simply hate your product or service people are usually too lazy to return it, or they put it off until tomorrow, which usually never comes. But just in case the guarantee is their shining like a big block of gold!
All in all, as long as your returns are under the 10% that you have increased you sales by which any quality product should be you have nothing to lose by offering a RISK FREE guarantee.
SEO 101 – The Basics Of How To Get To The Top Of The Search Engines
Search Engine Optimization commonly referred to as SEO is one of the best waysto get traffic to your site. The best thing about SEO is that the traffic you get is free! If you manage to get top ten listings in a major search engine like Google, you can get hundreds or even thousands of visitors to your site.
Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.
Net Novice No More
A relative novice when it came to the Internet, not too long ago I didn’t have a clue where to start when trying to create a website or why I had the need for one. Luckily though, with time and practice, it became apparent.
TEN answers that turn Your visitor in to Your Customer.
You know... Before purchasing your product a person comes to your order page minimum of 7 times Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs.
Getting Your Local Channel
I truly believe for most of us, getting the local programming is as important as getting those ‘big’ TV network for our home entertainment system. When it comes to television networks, local programming is an important issue to be considered. Of course you want those national channels for your primetime TV shows, but local programming is what keeps you stay connected with community in your area.
Do You Feel Overwhelmed Running A Web Business Try This
One thing that fascinates me about web entrepreneurs and marketers like Joe Vitale, Yanik Silver and Terry Dean is how incredibly productive they are. They seem to create a near constant stream of information products like e-books, special reports, courses, software and compact discs.
Windows vs Linux : Hosting
The Basics of Linux & Windows :
How to understand the Domain Name System
Effectiveness of Web Hosting Directories WHDs
John is very happy today, for the first time in his life he has created his very own website. Now he is looking for a web host so that he can put his identity on the net. Casually he asks his friend Mac about it. Mac tells him that web-hosting directories are the best place to look for a web host. Getting curious John then asks Mac what exactly a Web Hosting Directory is. Mac responds that web hosting directories are a web hosting marketplace where prospective hosts list their products, plans, prices and other important information so that according to their requirements, customers can choose a suitable plan. Along with the details, it also contains web hosts’ rankings. John is now extremely happy as his dream is finally going to come to fruition.Like John, there are many beginners who are in search of a reliable web host and come across web hosting directories. Here a new question arises: Are these web hosting directories really trustworthy sources for novices like John !
Six Lessons for Getting in the “Right Mindset” For Starting Your Own Business
Believe it or not your childhood attitude towards a fence shapes your business mindset. As you’ll learn from my experience starting a business, having the right mindset is the key to being an entrepreneur. It’s all about being a fence hopper instead of a fence sitter.
Top Five Questions to Ask Your Web Hosting Company
Each day many new and existing webmasters either launch a new web site for the first time, or transfer their web site to a new web hosting provider. In preparation for this important process, there are five important questions that should be asked prior to signing on with a new web hosting company.
A to Zguide in buying Dish Network online
First thing first, what is Dish Network
How to Get a Blog on the Internet
Of all people in the world I was easily one of the most pessimistic about computers, the Internet and now that I even know they exist-blogs. I think blogs are pretty cool but I never thought I could have one. I thought the processes of getting a site; domain name and the actual building of the blog would just be out of my league. I’m a complete novice when it comes to technology, but I do like writing a journal, and I thought having a journal on-line would be both fun and make life simpler for me. No more writing with pens, other people can read my stuff and comment on it, and I could add pictures to illustrate my points and make things look more interesting.
The Lowdown on ECommerce: Making All The Pieces Fit Together
The Lowdown on Ecommerce
Ten Steps To A Well Optimized Website - Step 5: Internal Linking
Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website’s internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases.
Dont Get Fooled by the Web Hosting Wolves in Sheeps Clothing!
When looking for a good web hosting provider to look after your website, it is easy to get confused. There are thousands of companies around, and they compete fiercely for your attention. Some are good, some are wolves ...
Avoiding the Spam Trap: Get Your Message Delivered!
Your message is not being delivered
The ‘Website’ CHECKLIST : Domains, Hosting, Web Design
This article is meant to all who already have a website or who propose to buy it. Website – the term comprises three things : Domain, Hosting Web space & Web Design
9 Poiters for Evaluating a Business Proposal
Finding a business opportunity on the net is easy. But evaluating the right one for you, takes a little knowledge. With so many scams, takers and failed ventures you need a little more than the, "highest dollar for the least amount of work" approach. So what should you look for when evaluating an opportunity Here are 9 pointers.
How to Select a Web Site Host
So, you know how to create HTML files web pages and want to start a website. You have a domain name but dont know where to store the files web host. You find countless web hosting companies offering a wide range of products but you cant make heads or tails of all the features to decide which plan is right for you.
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