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Building a better Brick-and-Mortar with the Billion-dollar Web
More than $117 billion passed hands from Internet shoppers to Internet vendors in 2004, according to the statistical research firm comScore. Thats billion, with a B. Compared to the year before, the figure represents a whopping 24 percent increase in sales. Compared to the early 1990s, when the Web was a questionable commercial venture, todays $117 billion is proof-positive that the Web is the full-fledged money-making machine. It seems to be a big enough pie that any merchant with a Web site can cut out his heaping slice.
Not so fast. As any merchant whos tried to take a bite out of the Internet will tell you, turning a profit online is not as simple as throwing a few pages together. Professional Web sites cost big bucks for design, consultation, and upkeep. Either you have to hire a full-time editor or technician to manage your Web store, or you need to pay three-digit hourly rates to contract Web professionals. Then you have to face fees for Web hosting, broadband access, and IT maintenance.
Even after you expend all of this capital and launch your Web site, youre still not guaranteed anything. Your site will only be one among millions, if not billions. Yes, thats billions with a B again. The Internet, after all, is like a clear sky on a dark night. How can you expect a customer to pick your star out from among all of the others that shimmer for their attention
On the Web youll quickly learn that attracting your clientele-and building your Internet-based business-is just as tough as it was when you first started your brick-and-mortar shop. It takes smart investing, creative marketing, a little luck, and a lot more know-how.
Whats great about the business side of the Web, however, is that your old-fashioned know-how translates quite well on the Web. A great example is the timeless merchant adage: "Location, location, location." This saying holds true on the Web, too. You can place your stores site in a spot on the Web where no one will discover you, or you could position it on a "busy corner" on the Internet.
One such spot are online classified sites. These sites provide similar services as you would get from a newspaper classified. Sellers can place ads online that describe a particular product for sale. Buyers browse these ads and contact sellers when theyre interested. Online classifieds, though, are far more dynamic. They allow a merchant to display dozens, if not hundreds, of their goods with pictures and descriptions. And believe it or not, some online classified sites allow you to do this for free. Yes, thats free with an F.
The benefits dont stop there. As a merchant on a classified site, you can enjoy:
As mentioned before, many classified sites charge absolutely nothing for all of these benefits. The listings, the shopping traffic, the sense of business community, the advertising-you receive all of these perks for free. Oh, and dont forget your piece of the $117 billion dollar pie.
Overcoming The Fear Factor In Online Sales
No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Shoppers today see so many offers, so many sales pitches that they are trained to be skeptical about many products.
How to NOT to Go Into Big Debt While Building Your Online Business!
Credit cards can be a great thing for the new online independent business owners who have just started their online venture. They are convenient, easy to use, and are very useful when it comes to taking those small baby steps that a newbie needs to start online.
Top 7 Small Business Sites for 2005
If you want to start a business in 2005, and start making money almost immediately, the sites listed below are some of the best I have found. Ive chosen each site because it is absolutely outstanding in providing the tools you need to get started, as well as taking you through the steps you need to get started immediately.
10 helpful tips to follow when switching web hosts
Youve made your decision to move from your website from your current web host to a new web host. The following tips will help you make the transition easier and make you aware of some potential pitfalls to avoid.
Beginner Guide to Web Hosting
What is web hosting Whenever you visit a website, what you see on your web browser is essentially just a web page that is downloaded from the web server onto your web browser. In general, a web site is made up of many web pages. And a web page is basically composed of texts and graphic images. All these web pages need to be stored on the web servers so that online users can visit your website.†
How to find good Web Hosting for your site!
When building your first site the main things that you will probably think about is what types of content you will be adding to your site, how you are going to get visitors to your site and how you are going to generate good revenue from your site.
Service Level Agreement SLA Boot Camp
Service Level Agreements, or "SLAs" are tricky but useful mechanisms for managing the risk of an on-going relationship with IT service providers. Unfortunately, most SLAs that show up in service contracts as worthless, cosmetic paper additions. SLAs can be extremely powerful tools to help you and your service provider get the most out of a relationship.
Leveraging Open Source Technology
Open Source applications can bring unique value to business owners. Since the base application development costs of open source applications is free, small and medium business owners are able to leverage previously unobtainable technolgies against their sales objectives, operational costs and customer satisfaction levels.
The Smartass Series #1 -- Guide to Building the Perfect Website: a Narrative How-to on Five Top Web Advisors You Should Use instead of this Know-it-all who Knows Little
~A man [woman] is a success if he [she] gets up in the morning and gets to bed at night, and in between he [she] does what he [she] wants to do.Bob Dylan~
Make That 3 Billion
My previous article I wrote called "One Point Two Billion" attracted quite some attention, the downloads through all the article syndication services has been astronomical compared to any other articles I wrote which are still with them.
How to Create a Useful, Popular Website
Everything I tell you will also be free. Youll spend some time, but you wont spend your money.
Net Novice No More
A relative novice when it came to the Internet, not too long ago I didnít have a clue where to start when trying to create a website or why I had the need for one. Luckily though, with time and practice, it became apparent.
The Lowdown on ECommerce: Making All The Pieces Fit Together
The Lowdown on Ecommerce
Can You Really Make Money with Surf for Cash Programs
This article will focus on the Spedia Surf for Cash Program.
When Working From Home...
A home-based business has a lot of advantages over the traditional 9-5 office system, and most web hosting businesses seem to be run out of an home office. However, working from home could mean that you might lose the structure and schedule of a normal office environment. We collected a few tips and tricks to keep you on track.
Web page buiding for beginners 1
Making a web page is a simple job that can be done in minutes by anyone with no previous experience, so I will refrain from going in that direction as much as possible. The first thing an inexperienced webmaster should learn is search engine optimization, before ever making a page. The reason for this is simply because if they learn it after the page is made, it will cause them too much extra work that could have been avoided.
What makes a good Web Hosting Provider!
When building your website and getting it hosted online, you want your site to be up and running on the World Wide Web 24/7 without any hitches so that it is making you money all the time and all you have to worry about then is getting visitors to your site, doing seo, getting repeat visitors, maximizing your sites revenue, etc. You donít want to have to worry about your web hosting and itís stability.
11 Quick Tips To Drive More Return Traffic To Your Business Website
Sometimes you need a kick start to get of the ground when promoting your new business website. Use these 11 tips to get started. A combination of several tips will most likely guarantee return visitors on your website. Return visitors most likely mean more sales.
"Free Autoresponders!" It sounds to good to be true. But isthis the right option for You and Your Home Business
How to Become A Top Internet Marketer
A recent thread at The Internet Marketing Warriors member-only discussion forum examined what it is that separates the big Internet marketing successes from the "also rans." There was no argument that one key to being an online success is learning to write great copy. Great copy is what gets your sites visitors stirred up enough to actually take action... often a monumental challenge.
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