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7 Creative Ways to do Marketing
There are plenty of ways to let customers know about your products. Why not use things that are already in place for communication with clients
1. Invoices: Fill your invoice statements with special offers or information about new products and services. Either add small brochures or flyers to the invoice letter or print your marketing message on the invoice itself. Remember – you are already paying for postage. So, why not fully utilizing this part of the business!
2. Cash register receipts: If you generate receipts for your customers, they should include more than just a transaction record. If your cash register allows it – print a small marketing message at the bottom of each receipt. Or have it print out a second receipt that you hand the customer, too. Target as an example always prints out two receipts for the client. The first one is a regular receipt. The second one is for the case the customer has bought a present and does not want to hand the real receipt to the person receiving the present – but still allowing to return an item. It actually reminds the customer about buying presents at Target. You could use the same option to make customers aware of current specials that you are offering.
3. Occasion cards: Send birthday cards, Thanksgiving cards, congratulations cards—theyre great ways to let customers know you care. This builds up a much higher level of customer loyalty.
4. Partner up. By partnering with other businesses in your marketing efforts, you can dramatically expand your results. Example: A web hosting business can team up with a local ISP Internet Service Provider or with a local web designer. The web designer uses your services for web hosting, while you refer any client to him who needs a website build.
5. Run a contest. People love contests. Just witness the huge success of game shows on television. People even love to see other people win! Why don’t you run your own contest If you choose to develop a promotional contest, make sure it is not a plain boring contest. Make it fun, make it silly, and don’t forget to really hype it up. If your contest is wacky and crazy enough, you will be able to even get some good media coverage mainly local radio stations / maybe local newspapers. That is free advertising for your business.
You will probably wondering how you can make money if you give away your products free of charge! Well, it’s a lot easier and less expensive than paying for a real advertising campaign. In fact, giveaways have their place in just about any type of business.
For consumer retail businesses, you may want to offer your product for free trial periods, or offer free estimates if you are in a service-oriented business. Let’s assume your selling computer peripherals. Give away that nice, cool looking printer for free – and make the money on selling paper and extra ink cartridges. Once a customer is in your store, he might be buying something.
Limit the giveaways to the first 10 customers per hour or for a time period during the day. Many people will come, not everyone gets something for free, but maybe some will buy something from you anyway.
7. Packaging is king
”Dont judge a book by its cover," they old saying states -but as a book publisher I can tell you that the cover is exactly how most people judge books. If you walk around in a retail store, its the odd-looking packages stand out and get the attention of the shopper. Use the same principle for your products – no matter if it is online or offline retailing.
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Free, Legal Music Online
Almost everyone has heard about the massive crack down on Internet music piracy that has been occurring over the past few years. Napster was taken down although it has now returned as a pay service, other file sharing programs now require users to pay for a license and the RIAA and other similar organizations are doing their best to hunt down copyright offenders and put an end to their crime sprees. The consumers on the other hand argue that their actions hurt nobody, that there is no damage done to anyone by their not buying an album. Furthermore, they claim, MP3s allow them to sample a CD before purchasing it, thus actually helping sales.
Get Your Money For Nothing
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Internet in Russia and Ukraine - Part 1. General Information and Statistics
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Six Lessons for Getting in the “Right Mindset” For Starting Your Own Business
Believe it or not your childhood attitude towards a fence shapes your business mindset. As you’ll learn from my experience starting a business, having the right mindset is the key to being an entrepreneur. It’s all about being a fence hopper instead of a fence sitter.
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Resale Right Products are a huge market. Unfortunately, may people are losing more money than they’re making. Ebooks are quickly devalued as everyone tries to offer them at a lower price than their competitors. Finally, the ebook is given out for free and it becomes nearly impossible to sell.
High Earning Affiliate Is It Possible
Affiliate Program have exploded on the internet. Thousand of people join them every day. Amazon.com is probably the best example of such phenomenal success.If the affiliate program is so popular and so widely available and booming like mushroom...Why do most affiliate have a hard time making$100 per monthAnd some never see have receive a checkIts probably because they are not effective in their marketing campaign or doing noting at all.
The Top 10 Essential Ingredients of Every LINUX HOSTING Plan Package
Any website comprises the following – Domain name, Webspace, Webpages.
Overcoming The Fear Factor In Online Sales
No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Shoppers today see so many offers, so many sales pitches that they are trained to be skeptical about many products.
The New Business Model
In this new era of information, business promote the new now standardized and stereotyped model ofthe cyber "door-to-door" salesman, armed with lap top, cell phone, palm pilot; ready day and night for a next good war against the next competitors web page displayed. In this new world of"brief cased guinea pigs" totally "overloaded" by the quantity of digital information, where technology is the weapon against the neighbor, the good old "dollar buck" is the only reward; rewarded and quantified to the best "optimized", "suited and tied" digital business slave.a = 1small business + 2good idea + 3great potential + 4 determination;factorX = no money;print a + factorX;>> [processor fault]
Web Hosting: Shared or Dedicated - Which Should You Choose
Before you begin your search for a web host you should first determine whether you need shared web hosting or dedicated web hosting.
Some of The Best Ways To Get Visitors To Your Site
Before building a site there are many things that you need to take in mind. For example, how are you going to design your site, what is it going to cost you, how long will it take you to build, etc. All of these things mentioned a both are important aspects to consider when designing a site, but there is no point in doing all of this if you can’t even get visitors to your site afterwards.
Internet is my true agent
You know the type -- that doodling type. Every time there is a pen and paper on the table, they will be sketching something down, with a mysterious smile, giggling quietly and making funny faces. Vlad Kolarov is no exception -- however, he has built a carrier out of his funny habit. If you are no Internet stranger, probably you have already seen his work. It might be a Yahoo ecard, or a funny cartoon on some web site, a greeting card or even his online portfolio http://www.vladkolarov.com. Vlad has been around for some time.
Introduction to Dedicated Servers
A dedicated server is a single computer on a web-hosting network that is leased or rented, and dedicated to just one customer. A service provider monitors the computer’s hardware, network connectivity, and routing equipment, while the customer generally controls and maintains the server software. Dedicated servers are most often used by those who’ve outgrown typical hosting accounts and now require massive amounts of data space and bandwidth, those with mission critical web sites, web hosting companies, or those who have special needs. Dedicated servers are housed in data centers, where service providers can monitor them close-up and have hands-on access to them.
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The ABC’s of Cyber-Shop Set Up & Marketing: Affordable, Big League, Cheap!
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