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Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem They have the content. What is left
The problem is these sites arent optimized for the search engines. SEO, Search Engine Optimization, SE Friendliness, however you refer to it doesnt matter, the fact is it works and Im going to tell you whats involved.
Before we continue let me familiarize you with some relevant terminology in my own words.
**Search Engine Optimization**
Search engine optimization can be referred to as the addition and modification of all variables and extended variables of a web site in hopes of achieving a better position in the search engines. By variables I mean components of a website such as META tags and content. By extended variable I mean things such as links from other sites.
Different SEOs, search engine optimizers, may have different opinions on this but alas this is only my own.
**What is a Search Engine Optimization Company **
A search engine optimization company is a company that offers the service of creating and adjusting all the variables involved in search engine optimization in order to get your web site the best ranking they can achieve, during the designated project period, for all the major search engines.
**Search Engine Optimization Hurdles**
Back to the question of why these sites rich with content arent bringing in the numbers. There are several reasons why sites small and large arent optimized for the search engines, fortunately these can be remedied.
1. Many webmasters/site owners believe in "If You Build It They Will Come". This attitude will get your web site no where fast. Sure if you build it you will get users maybe even a decent amount of users but you will not be unleashing the real potential of your web site.
2. Not feeling that your site can do better than it is. Websites can always be further optimized. Search engines change their algorithms all the time so what worked 2 months ago may not work as well or at all in present times. For any of you that fee you can get your site optimized better, think of the story of the Little Engine and don’t think you can, KNOW YOU CAN.
3. Laziness is also a major contributing factor. Many webmasters feel it is just too hard or too time consuming to do search engine optimization.
This is partially true. Search engine optimization is not easy but then again, anyone can do it. It does take time though and time is a precious commodity. In situations where you just cant devote the time to search engine optimize your site I would recommend seeking the services of a professional search engine optimization company. You can choose one here http://www.lilengine.com/seo-companies.php
4. Time + cost = a deterrent. For a situation like this I would recommend optimizing little by little on your own. Eventually you will become better and better at it and be able to accomplish more in less time.
5. Another problem is many people think "Well my site is only a small site, there is no way I will be able to compete with the larger sites that have top spots in the search engines". If you think like this I’d like to say this to you. It is possible that that if you optimize your web site you may not be able to compete with the larger sites and may not be able to get a page 1 or 2 ranking in any of the search engines, BUT, what if you did. Always shoot for the stars so if you fall short you will at least hit the sky.
Now for those of you who plan to better your websites via Search Engine Optimization here are the stages you need to follow in order to have an efficient and effective SEO campaign.
**Planning Your Search Engine Optimization Campaign**
Planning is an essential factor in your SEO campaign. Knowing exactly what steps you are going to make and in what order and how you are going to go about achieving each of those steps will save you not only time but it will save you frustration as well. Planning is essential.
**Researching the Most Effective SEO Strategies**
What works and what does not. You will need to learn as many optimization strategies as you can that are currently effective with the search engines. This will be one of the most time consuming steps in your SEO campaign as you will have to sift through information as well as participate in SEO related forums to get additional information from professional. You can take this process in stages and apply your newly gained knowledge as you get it. There is also some useful software available both free and paid that will greatly help with this effort. WebPosition Gold is one of the more popular ones.
**Search Engine Optimize Your Site**
This should be done in stages so you can see the effectiveness of the applied strategies you are using. Don’t change your entire site all at once, instead, change a few areas at a time and see what results they produce. If you are satisfied with this then move on and optimize another section.
Search engine optimization does not only deal with your site it also deals with the relationship other sites have with yours and yours with theirs. Keep this in mind when utilizing your link building strategies.
**Monitor Your SEO Progress**
There are many ways to do this you will have to find the best method for you. You will need to monitor your search engine ranking for the keywords you are targeting after each update. Changes should be recorded and used as references to monitor progress and for strategy adjustments. There are many tools for this process as well. I recommend SEOCount.com for monitoring your progress on the Google search engine as it is very easy to use and you can monitor several domains and keywords all from within the same account. It also gives you the option of viewing the number of backlinks.
These steps follow the Plan Do Review methodology which is a proven strategy for engaging in any task. It is again unfortunate that there are so many webmasters who overlook this entire process; hopefully this article will stop you from making this same mistake. For more information on search engine optimization visit http://www.lilengine.com.
Copyright © LilEngine.com 2003
Why Use Professional Web Site Designers For Your Next Web Development Project
Probably you know someone who has created a web site all by himself or herself. So if they can do it why use a professional at all Cant you create your own business or organizations web site in your spare time and without the services of a professional web site designer The answer is probably, yes. But following are some reasons why it may not be a wise idea for you.
Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.
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Effectiveness of Web Hosting Directories WHDs
John is very happy today, for the first time in his life he has created his very own website. Now he is looking for a web host so that he can put his identity on the net. Casually he asks his friend Mac about it. Mac tells him that web-hosting directories are the best place to look for a web host. Getting curious John then asks Mac what exactly a Web Hosting Directory is. Mac responds that web hosting directories are a web hosting marketplace where prospective hosts list their products, plans, prices and other important information so that according to their requirements, customers can choose a suitable plan. Along with the details, it also contains web hosts’ rankings. John is now extremely happy as his dream is finally going to come to fruition.Like John, there are many beginners who are in search of a reliable web host and come across web hosting directories. Here a new question arises: Are these web hosting directories really trustworthy sources for novices like John !
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If you are anything like me, you’d probably like to have a website on the Internet but you just have no idea how to go about it. All this talk of web hosting, bandwidth, disc space, and other jargon can cause one to say, “This is too complicated and technical, I just wanted to have a place to put all of my favorite skateboarding photos, cool information on ramp designs, and the best places to skate!” To get a website on the Web you have to go through a web host. The question is how do you find the web host for you
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When I got divorced, I didnt know how I was going to be able to cope with my financial responsibilities which included mortgage, car, my kidss private school plus all the other expenses related to having a family without a husbands salary.
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When building your first site the main things that you will probably think about is what types of content you will be adding to your site, how you are going to get visitors to your site and how you are going to generate good revenue from your site.
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The Internet promotion of every company is related to the search engine positioning of the site. The positioning is important for your books, products and services to be easily found online.
Choosing the Right Online Shopping Cart
Are you a website owner or a web designer/developer If either applies, I would venture to say that eventually youll need an online shopping cart for one of your websites. In fact, almost all new websites today need some sort of ecommerce built-in, for the purpose of selling goods and services in the online marketplace.
The Basic Facts About Business Web Hosting
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Choose a Host that matches your Home Business needs
With plethora of hosting companies offering services, choosing a good web host seems an intimidating task. The technical jargon is hard to decipherand that makes it difficult further. It is better to prepare beforehand and then search for offers rather than acting otherwise.
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Internet, Jeff Buckley music, websites, epiphanies, following your dreams…everything’s connected in the Universe.
Internet, Jeff Buckley music, websites, epiphanies, following your dreams…everything’s connected in the Universe.
10 Things You Should Be Monitoring On Your Website
Every business needs to know how it is doing. Thats the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming – or being able to stop the slide.
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